Titlebook: Organizations in the Face of Crisis; Managing the Brand a Dennis W. Tafoya Book 2013 Dennis W. Tafoya 2013 Strategy.Crisis Management.Brand

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The Emerging Crisis and the Phenomenon of the Stakeholder Swarm: Stakeholder Influence on a StakeholThe emergence of a crisis has a variety of effects on the organization, its brand, and stakeholders. This chapter focuses on a crisis’s effects on stakeholders and, particularly, an organization’s stakeholder network.

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978-1-349-45529-4Dennis W. Tafoya 2013

Prognosis

Introductionnment or threaten the public’s health and well-being. Anything that compromises or challenges an organization’s capacity to perform is a potential crisis for the organization and its brand. If a religious organization does not meet the needs of its followers, they leave. If a cult doesn’t meet the n

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Horizon

The Nature of Organization, Brand, and Stakeholder Dynamics: Setting the Stage for a Crisists in two states. The organization’s leadership and participants, its internal stakeholders, define the first state. Here the brand may be a carefully constructed image or symbol, one constructed to represent the organization’s vision, mission, products, or services. It may have been constructed ove

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Understanding the Nature of a Crisis: Why It Has the Potential to Effect an Organization, Its Stakeh that meet a stakeholder’s needs. These are events that help the organization grow (such as recruiting or marketing events), that help it prosper (such as a sales event), and that help it defend itself (such as building an alliance with another organization). The purpose or aim of an event is a resu

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