Titlebook: Organizations in the Face of Crisis; Managing the Brand a Dennis W. Tafoya Book 2013 Dennis W. Tafoya 2013 Strategy.Crisis Management.Brand

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ase studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.978-1-349-45529-4978-1-137-31397-3

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Acknowledging the Relationship between an Organization, Its Stakeholders, and Brand or groups that believe they have some vested interest in the organization and brand, define the relationship between the organization and its brand. This means that stakeholders are the key to successful crisis management effort.

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Understanding the Nature of a Crisis: Why It Has the Potential to Effect an Organization, Its Stakehed. If the event is a sales presentation, the result is that the customer buys the product. If the event is a sporting event, the result is that the team (ideally the team you support) wins. If the event is a building fire, the result is that the fire is successfully extinguished.

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ase studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.978-1-349-45529-4978-1-137-31397-3

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愤怒事实

Book 2013Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.