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Titlebook: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Proceedings of the 2 Bruna Jochims,Juliann Allen Conferenc

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Emotional and Cognitive Trust in Social Conversational Agents: An Abstract,e of the emotional trust..Trust has been included in many previous CA acceptance and use studies. However, very few researchers have differentiated between the cognitive and emotional trust in CA studies. To address this gap, we interviewed 14 existing users of the AI companion app Replika as a pilo
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,“Hey Google, Can I Text You?” Investigating AI Digital Assistants Modality to Service Emerging Custes that digital vulnerability does not merely concern personal characteristics of a person but more concerns the state that someone may find themselves in. Although digital vulnerability has not been examined within this research context, literature highlights the importance of examining it within s
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Digitalization Through Technology and Sales Performance: Extended Framework: An Abstract,eed to extend their work with “additional variables” in the light of changes in the sales environment and practices, and particularly indicated the need to include additional indicators such as the extensive use of technology in sales settings. The methodology is based on a questionnaire and is dedu
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The Service Provider Guided Consumer Milestone Journey: An Abstract, which serves as an ideal context to examine a guided milestone journey and the paradoxical role of service providers determining their consumers’ milestone progress and continuation to the end goal. Our model, and this focused guided journey experience, are based on a national survey published in a
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Special Session: Scale Measurements Review 101: Understanding Problematic Issues and Insights in Dee specific contextual defined target population of interest? (b) Is there a clear conceptual definition and understanding for each construct of interest? (c) What are the three elements making up any scale measure? (d) What are the four categorical types of raw data/information that scales can captu
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