| 书目名称 | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs |
| 副标题 | Proceedings of the 2 |
| 编辑 | Bruna Jochims,Juliann Allen |
| 视频video | |
| 概述 | Explores ways to serve customers and invoke optimism in the new normal.Emphasizes the innate optimistic nature of marketing.Offers cutting-edge research and insight on marketing theory and practice |
| 丛书名称 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| 图书封面 |  |
| 描述 | Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences... .Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among itsservices to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings ser |
| 出版日期 | Conference proceedings 2023 |
| 关键词 | Academy of Marketing Science; AMS Annual Conference; AMS2022; AMS Proceedings; Developments in Marketing |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-24687-6 |
| isbn_softcover | 978-3-031-24689-0 |
| isbn_ebook | 978-3-031-24687-6Series ISSN 2363-6165 Series E-ISSN 2363-6173 |
| issn_series | 2363-6165 |
| copyright | Academy of Marketing Science 2023 |
发表于 2025-3-21 18:06:25
