Titlebook: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Proceedings of the 2 Bruna Jochims,Juliann Allen Conferenc

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Information Overload in Voice-Based Alexa Shopping: Does Customer Involvement Play a Role?: An Absts, operating home appliances, controlling “smart” electronic devices, providing communication, information and entertainment, and offering companionship. The number of DPAs worldwide is expected to increase from 4.2 billion units in 2020 to 8.4 billion by 2024 (Statista 2020). Their popularity among

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Digitalization Through Technology and Sales Performance: Extended Framework: An Abstract,itally intermediated (Mattila et al., 2021). Sales research trends reveal a need to explore the relevance of digitalization through technology use by salespeople and its impact on the sales function, and ultimately in salesforce performance (Chawla et al., 2020; Herjanto & Franklin, 2019)..The findi

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The Service Provider Guided Consumer Milestone Journey: An Abstract,asive and arguably one of the most meaningful types of journeys consumers undertake. Discerned by the required acquisition of knowledge/skill prior to progressing to the next stage of the journey toward the end goal, milestone journeys found are in leisure activities, licensure acquisitions, educati

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Special Session: Scale Measurements Review 101: Understanding Problematic Issues and Insights in De questions continue to be raised concerning the actual quality and relevancy of many of the scales designs in capturing quality data for investigating and testing proposed relationships between constructs of interest. This special session narrows its focus on identifying and discussing a variety of

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