Titlebook: Omni-personal Luxury; How to Transform you Rebecca Schmitt,Arnaud Rossi,Albert Bensoussan Book 2022 The Editor(s) (if applicable) and The A

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Customer Centricity Is Key,In this chapter, we think customer-centrically and bring the omni-personal to prospective customer segments. On the one hand, this implies identifying the needs of millennials and the geographical contexts of the Asian growth markets, specifically China. On the other hand, these needs cause the rise of new consumption behaviours.

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https://doi.org/10.1007/978-3-030-85769-1e-commerce; data-driven; digital; engagement; MARKETING

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Cautious Steps Towards Digital,s, shopping clubs and second-hand platforms have become a starting point to overcome an ambivalent relationship with the Internet. Meanwhile, social media platforms make omni-personal relationship building obligatory, giving customers their own voice.

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Einleitung,g, die diese Veränderungen für Unternehmen als soziale Systeme darstellen, resultiert aus einer ständig wachsenden Komplexität ihrer System-, d.h. Wettbewerbsumwelt. Das „Komplexe“ des Wandels zeigt sich in den Phänomenen Kompliziertheit, Dynamik und Diskontinuität:.