| 书目名称 | Omni-personal Luxury | | 副标题 | How to Transform you | | 编辑 | Rebecca Schmitt,Arnaud Rossi,Albert Bensoussan | | 视频video | | | 概述 | Packed with easy to implement practical solutions to develop an omni-personal strategy in your business.Authored by a trio of industry experts, covering commercial and technology aspects.Provides prac | | 图书封面 |  | | 描述 | .Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers...Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personalstrategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey...T | | 出版日期 | Book 2022 | | 关键词 | e-commerce; data-driven; digital; engagement; MARKETING | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-85769-1 | | isbn_softcover | 978-3-030-85771-4 | | isbn_ebook | 978-3-030-85769-1 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 17:47:25
