Titlebook: Nonmarket Strategy in Business Organizations; A Global Assessment John A. Parnell Book 2019 Springer International Publishing AG, part of S

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Book 2019MS continues to increase and while much is known about the topic, some core questions stillremain such as: Are there different drivers for and implications of proactive NMS versus defensive NMS? How do national environments influence firm decisions to pursue NMS? The data presented in the book explo

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John A. Parnellns. For this reason, Scarf is cited less in this manuscript than his contri- tions would otherwise warrant. We have also confined our treatment of applications 978-3-540-07685-8978-3-642-50327-6Series ISSN 0075-8442 Series E-ISSN 2196-9957

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lremain such as: Are there different drivers for and implications of proactive NMS versus defensive NMS? How do national environments influence firm decisions to pursue NMS? The data presented in the book explo978-3-030-06619-2978-3-319-93242-2

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Nonmarket Strategy FAQ,The previous chapter defined nonmarket strategy and its parameters and explained its increasing prominence. This chapter is organized as an “NMS FAQ” and addresses important practical questions about NMS from a managerial perspective.

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978-3-030-06619-2Springer International Publishing AG, part of Springer Nature 2019

ensemble

Nonmarket Strategy in Poland, it one of the largest economies in the region as well, and a per capita GDP approaching $28,000 makes it one of the wealthiest. Although Poland’s economy is relatively stable and prosperous, recent political developments, including clashes with the EU, challenge the nation’s upward trajectory (see Table 12.1) (Miller et al. 2018).