| 书目名称 | Nonmarket Strategy in Business Organizations | | 副标题 | A Global Assessment | | 编辑 | John A. Parnell | | 视频video | | | 概述 | Provides a comprehensive analysis of nonmarket strategy (NMS) that includes lobbying, community involvement and corporate social responsibility.Examines the drivers of NMS cross-nationally, including | | 图书封面 |  | | 描述 | .This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors...Nonmarket strategy (NMS) refers to any part of a firm’s strategy that seeks to generate superior performance through means not directly associated with market activity, such as lobbying legislators, colluding with rivals to erect industry entry barriers and pursuing direct business-government partnerships. Decades ago, nonmarket factors comprised a minor, peripheral consideration in organizational strategy. Today, NMS is central to strategy development and execution. This phenomenon is driven by both corruption in emerging economies and cronyism in the developed world. Scholarly interest in NMS continues to increase and while much is known about the topic, some core questions stillremain such as: Are there different drivers for and implications of proactive NMS versus defensive NMS? How do national environments influence firm decisions to pursue NMS? The data presented in the book explo | | 出版日期 | Book 2019 | | 关键词 | Non-Market Strategy (NMS); State-Owned Enterprises (SOEs); Corruption; NMS in Ghana; NMS in Mexico; NMS i | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-93242-2 | | isbn_softcover | 978-3-030-06619-2 | | isbn_ebook | 978-3-319-93242-2 | | copyright | Springer International Publishing AG, part of Springer Nature 2019 |
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发表于 2025-3-21 18:57:22
