Titlebook: New Economy - New Competition; The Rise of the Cons David Asch,Brian Wolfe Book 2001 Palgrave Macmillan, a division of Macmillan Publishers

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Book 2001s, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers.

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f consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers.978-0-230-50800-2

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Book 2001aluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technol

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Introduction,grouped as follows:.We had previously purchased a photocopying machine, only to find later that the cost of the replacement toner unit was as much as the cost of the original copier. So, we asked about the cost and availability of printer refills for the plain paper fax machine. No one in the store

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Consumer Views,of detail. What we will endeavour to do is to introduce some of the key ideas that inform us as to how consumers approach the complex process of buying goods and services. The chapter starts by introducing some basic elements of consumer behaviour including cultural, social, personal, and psychologi