| 书目名称 | New Economy - New Competition | | 副标题 | The Rise of the Cons | | 编辑 | David Asch,Brian Wolfe | | 视频video | | | 图书封面 |  | | 描述 | The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers. | | 出版日期 | Book 2001 | | 关键词 | communication; economy; management; new economy; supply chain management | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230508002 | | isbn_ebook | 978-0-230-50800-2 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2001 |
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发表于 2025-3-21 16:53:35
