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Titlebook: Narrative and Innovation; New Ideas for Busine Andreas P. Müller,Lutz Becker Book 2013 Springer Fachmedien Wiesbaden 2013

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Dialogue and Innovation World Café as a Contemporary Format for Dealing with Questions that MatterThis article is a narrative about our World Café during the “Narrative and Innovation Conference” at Karlshochschule, Karlsruhe in August 2010.
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How Innovations Become Successful through StoriesSocial systems are systems that consist of communications (Luhmann 1988: 192). The types and contents of the respective communications define the different systems.
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Intercultural Awareness in Business and Literary WorksThe purpose of this paper is to introduce an activity and materials concerned with raising learners’ intercultural awareness of marketing through literary works in graduate-level classes.
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