Titlebook: Metaphor and Gender in Business Media Discourse; A Critical Cognitive Veronika Koller Book 2004 Veronika Koller 2004 bibliography.corpus.di

refine

Method: Quantitative and Qualitative Analyses of Metaphor,tive analysis with qualitative investigations along the lines of functional grammar in the Hallidayan tradition. Quantitative corpus analysis is here regarded as a valuable starting point, granting a sound empirical basis to subsequent claims about the metaphoric features of the cognition and discou

魅力

山崩

Business Media on Mergers and Acquisitions: Metaphors of Evolutionary Struggle,ers and acquisitions (M&A) is scanned for metaphoric occurrences of the units In previously established lexical fields. These comprise fighting, mating and feeding, and are combined to form an umbrella field of evolutionary struggle. The quantitative analysis again shows the fighting metaphor as hav

Vulnerable

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Introduction: Masculinized Metaphors,structing a particular view of reality. In doing so, It also serves an ideational function. This hook Is, in fact, based on a hypothesis focusing on that ideational function of metaphor. Yet the interpersonal function is obviously a vital issue in any analysis of the ideological work that metaphor does.

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gle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.978-0-230-21707-2978-0-230-51128-6