书目名称 | Metaphor and Gender in Business Media Discourse | 副标题 | A Critical Cognitive | 编辑 | Veronika Koller | 视频video | | 图书封面 |  | 描述 | This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse. | 出版日期 | Book 2004 | 关键词 | bibliography; corpus; discourse; discourse analysis; gender; knowledge; marketing; media; metaphor; sports | 版次 | 1 | doi | https://doi.org/10.1057/9780230511286 | isbn_softcover | 978-0-230-21707-2 | isbn_ebook | 978-0-230-51128-6 | copyright | Veronika Koller 2004 |
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