Titlebook: Media Management; Strategy, Business M Bernd W. Wirtz Textbook 2020Latest edition The Editor(s) (if applicable) and The Author(s), under ex

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Business Models and Value Creation in the TV Market,he United States is considered the most important television market worldwide. Before the background of the advancing globalization and the converging industrial sectors, the television plays a central role, in particular in competition of the market-dominating multinational media groups (Wirtz and Elsäßer 2016).

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International Media Management,in the United States, 33.2% in Germany, 38.6% in Europe (without Germany), and 6.2% in other countries (Bertelsmann SE and Co. KGaA 2019). Overall the media landscape is characterized by complex international and intermediate interrelations.

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Business Models and Value Creation in the Music Market,Music is an important and diverse cultural heritage with a long history. Important milestones in the development of music industry were the invention of the gramophone in 1887, the beginning of sound media reproduction a few years later, and the development of radio at the end of the nineteenth century.

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Business Models and Value Creation in the Internet Market,The Internet is increasingly important in the media sector. In the context of Internet management and social media, the following section will therefore focus in particular on the management of companies whose business activities focus on the creation or sale of digital media content via the Internet.

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https://doi.org/10.1007/978-3-030-47913-8Strategic management; Value creation in media entreprises; Radio, TV and music market; Publishing marke

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Value Creation Systems of Media Enterprises,l focus on the value creation system of media enterprises. The value creation system comprises all factors that are crucial for the competitiveness of a media enterprise and its range of services. The value chain, the core assets, and the core competencies, as well as the business model, are its essential elements.