Titlebook: Media Management; Strategy, Business M Bernd W. Wirtz Textbook 2020Latest edition The Editor(s) (if applicable) and The Author(s), under ex

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Business Models and Value Creation in the Newspaper and Magazine Market,d form, such as newspapers, magazines, and books. All enterprises that create and/or distribute these products are regarded as print media enterprises. In this chapter the management of newspaper and magazine publishers is examined, using US-American media as examples.

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Business Models and Value Creation in the Book Market,ral value. Despite this exceptional position, the book industry is simultaneously confronted with economic constraints. Therefore, the book industry management is facing a considerable contradiction between cultural value and economic activities.

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Business Models and Value Creation in the Movie Market,omic commodity. When examining the movie industry, the economic processes of production, distribution, and utilization are, in addition to the social, political, and historical parameters, of significant interest.

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Business Models and Value Creation in the Radio Market,dcasting. In spite of similar technical foundations and a mutual historical origin, a separate chapter is dedicated to the management of radio enterprises. The radio markets, the management of radio enterprises, and the user behavior of the recipients are clearly different from the television market

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International Media Management,to be “the world’s most international media company” (Bertelsmann 2015, p. 81). In 2018, Bertelsmann obtained the following revenue distribution: 22% in the United States, 33.2% in Germany, 38.6% in Europe (without Germany), and 6.2% in other countries (Bertelsmann SE and Co. KGaA 2019). Overall the