Titlebook: Media Communication; An Introduction to T James Watson Textbook 1998Latest edition Macmillan Publishers Limited 1998 communication.cyberspa

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Media in Society: Purpose and Performance,ety. In the 19th century the press were sufficiently influential to earn the title Fourth Estate, a part of the power structure alongside government, the church and the law. This chapter attempts a survey of a number of definitions of the purpose and role of the media, starting with three broad mode

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Pressures and Constraints in Media Production,itioners, focusing on the communicator as an individual within a production team which in turn operates in a media organisation. Idealism is seen to be unavoidably modified by the necessities of circumstance and context — by the law, by institutional norms, values and practices and by market forces.

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Ownership and Control: Ongoing Issues,in communities, as members of groups, as consumers, voters and citizens. Issues rise and fall in importance and new trends in media create new issues. Central to this chapter is the issue, touched upon frequently in the book so far, of ownership and control and the power this has over communication

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Cyberspace Calling?,tive, if not fantastic, surfing of the Net while at the same time confirming for the student of communication, and indeed the media practitioner, the remarkable research opportunities the Internet and its myriad associated services provide.

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Concluding Remarks, confronted, there is doubt and debate, discourses and counter-discourses. The ‘truth’ about cyberspace, the ‘power’ of media and the capacity of audiences to resist or reject that power; the ‘inevitability’ of technological change, the ‘victory’ of capitalism over communism, of the private over the

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James Watsonic scene in the Minneapolis neighborhood of Dinkytown. By January 1961, however, Dinkytown had lived up to its name, so Zimmerman struck out for New York City. Success did not come instantaneously, but it did come quickly. After little more than a year, Zimmerman built a local following, signed with