Titlebook: Media Communication; An Introduction to T James Watson Textbook 1998Latest edition Macmillan Publishers Limited 1998 communication.cyberspa

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In the Wake of Magellan: Research as Exploration,Most of the activities students of media will be involved in will include research. Research is the prelude to traditional essays and reports, but it is equally vital in the preparation of media artefacts such as radio and TV programmes, marketing assignments, the creation of advertisements or the production of newspapers and magazines.

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Narrative: the Media as Storytellers,s! facts! and more facts!’ stories are what we remember the most. They arise out of our historical and cultural contexts. They are signifiers of it but they are also modes of explanation: by our stories, as it were, shall we be known; and sometimes such stories have the power of myths to leave all facts — and often reality itself — behind.

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Prising Open the Black Box: Media Effects Revisited,ing phrase, ‘It all depends…’ more apposite. This is perhaps a useful time for the reader to return to Chapter 3 to renew acquantaince with aspects of the so-termed active audience, in particular refreshing memory concerning codes of response.

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Textbook 1998Latest editionnd looking at key issues such as news production, media ownership and control, and audience reception.It also explores narrative forms and the language of media analysis. Research methods and findings are highlighted in relation to the development of media study and a final chapter assesses rival claims for the net and virtual reality.

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https://doi.org/10.1007/978-1-349-26546-6communication; cyberspace; mass media; media; methods; Narrative

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