Titlebook: Masterpieces of Swiss Entrepreneurship; Swiss SMEs Competing Jean-Pierre Jeannet,Thierry Volery,Cornelia Amstut Book‘‘‘‘‘‘‘‘ 2021 The Edito

orthopedist

The Role Played by Management ownership passed on to the next generation. At first, a comparison between owner-manager and professional manager models is offered. Tracking the various changes as a company evolves, the chapter shows experiences with first-generation vs. second- and multi-generational owner-managed models. The di

Essential

Financing the Enterpriseces adopted to assure the longevity of the companies. Describing frugal beginnings such as setting up in garages and old factory buildings to start, the chapter deals with the bootstrapping mentality and experience with tapping family resources or personal savings. SME experience with leveraging ext

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Exhilarate

使苦恼

The Process of Focusingrney offers an important aspect of understanding the practices adopted by the researched companies. Without that understanding, the experience does not become transferable to other settings. Many of the companies analyzed found their eventually adopted focus only after years of experience, or some f

degradation

Herd-Immunity

International Sales and Distribution Strategiesnetworks, built sales subsidiaries worldwide, or enlisted partnerships, and how they reacted to constantly changing market developments requiring adjustments in their distribution networks. The early founders of Swiss SMEs engaged in extensive travel to promote their companies at a time when the tra

剥削

Marketing and Sales Processesealt with the tension between marketing and sales, how they differentiated in B2B vs. B2C environments. For B2C companies, global brand building becomes important. All firms, regardless of industry environment, had constantly professionalized the marketing process. Choosing a product or company name

gruelling

duplicate