| 书目名称 | Masterpieces of Swiss Entrepreneurship |
| 副标题 | Swiss SMEs Competing |
| 编辑 | Jean-Pierre Jeannet,Thierry Volery,Cornelia Amstut |
| 视频video | |
| 概述 | Presents a unique collection of company profiles and cases from Swiss B2B and B2C market leaders in export markets.Demonstrates success factors, common pathways, and unique business strategy insights |
| 图书封面 |  |
| 描述 | This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. .The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. .‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters |
| 出版日期 | Book‘‘‘‘‘‘‘‘ 2021 |
| 关键词 | Open access book; Competitiveness of Swiss SMEs; Export strategies of swiss companies; SME export strat |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-65287-6 |
| isbn_softcover | 978-3-030-65289-0 |
| isbn_ebook | 978-3-030-65287-6 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2021 |
发表于 2025-3-21 18:49:05
