Titlebook: Marketing-Theorie; Eine Einführung Alfred Kuß Textbook 20091st edition Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009 M

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Textbook 20091st editionhaben, insbesondere an Studierende am Beginn einer deutlich theoretisch ausgerichteten Studienphase...Prof. Dr. Alfred Kuß lehrt Betriebswirtschaftslehre, insbesondere Marketing, an der Freien Universität Berlin...

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dichotomy. As such, it constitutes the ‘state of the art‘ with regard to metaepistemology, and will shape the debate in years to come..978-3-030-06648-2978-3-319-93369-6Series ISSN 2946-2851 Series E-ISSN 2946-286X

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dichotomy. As such, it constitutes the ‘state of the art‘ with regard to metaepistemology, and will shape the debate in years to come..978-3-030-06648-2978-3-319-93369-6Series ISSN 2946-2851 Series E-ISSN 2946-286X

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dichotomy. As such, it constitutes the ‘state of the art‘ with regard to metaepistemology, and will shape the debate in years to come..978-3-030-06648-2978-3-319-93369-6Series ISSN 2946-2851 Series E-ISSN 2946-286X

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articular focus on the graphical abstract, increasingly demanded by high-impact specialised journals. I examine the changes undergone by digital metadiscourse and the challenges it poses to the transmission of science on the Internet. For this purpose, I scrutinise the exemplars provided by Elsevier

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