Titlebook: Marketing-Related Motives in Mergers & Acquisitions; The Perspective of t Denise Dahlhoff Book 2002 Springer Fachmedien Wiesbaden 2002 Bran

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Analysis of Motives in Recent Food Industry M&As,ng a sample of recent significant M&A cases in the food industry, M&A motives are inferred. The inference utilizes corporate press releases, news agency reports and business press articles. Firms’ prevalent M&A motives are derived from the statements, explanations and comments contained in those sou

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Dissonance

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s. Often, transaction prices reach Ievels ofbillions ofEuros (e.g., Kraft Foods‘ acquisition ofNabisco in 2000). It is noteworthy that the motives of such transactions are not limited to material assets. lmmaterial market-based assets, such as brands, have played an increasing role. Both practitione

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Book 2002transaction prices reach Ievels ofbillions ofEuros (e.g., Kraft Foods‘ acquisition ofNabisco in 2000). It is noteworthy that the motives of such transactions are not limited to material assets. lmmaterial market-based assets, such as brands, have played an increasing role. Both practitioners and aca

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https://doi.org/10.1007/978-3-663-10736-1Brand; Conjoint Analysis; Intangible Assets; Marken; Marketing-Motive; Quantitative Methoden; US-amerikani

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