Titlebook: Marketing-Related Motives in Mergers & Acquisitions; The Perspective of t Denise Dahlhoff Book 2002 Springer Fachmedien Wiesbaden 2002 Bran

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Rationale of M&As and Conditions of the U.S. Food Industry,f shareholder value drivers (chapter 2.1.2 ). The taxonomy provides an important conceptual basis for this dissertation. The shareholder value drivers are consequently used to analyze and explain food firms’ growth initiatives in general (chapter 2.2, specifically 2.2.2.2) and M&A motives in particu

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Results and Discussion of Conjoint Study,ver, by utilizing the coefficients, attributes’ relative importance is inferred and compared to respondents’ direct rating of importance. Concluding the logit model part, chapter 5.1.4 reports on sensitivity and validity tests. Sensitivity checks include removals of variables, variations of the conv

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Summary and Conclusions,ecially compared to internal growth. Essentially, the advantage of M&As is the time advantage..The empirical investigation of actual deals in the U.S. and the European food sector, the second goal of this dissertation, confirms that marketing-related M&A reasons dominate. Namely, the leading motives

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. food industry based on a sample of recently proposed M&As and their influence on shareholder value drivers. The second is the development and empirical application of a measurement tool. This tool is able to quanti:ty motives of particular M&A cases and their relative importance.978-3-8244-7669-5978-3-663-10736-1