Titlebook: Marketing and Smart Technologies; Proceedings of ICMar José Luís Reis,Marisa Del Rio Araujo,José Paulo Ma Conference proceedings 2024 The E

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Alexa, Give Me a Hand…On GenZ’ Smart Speaker Acceptance in a Retail Environmenthe heaviest user groups. With the use of smart speakers on the rise, it is important to make sure that customers perceive them as feasible and useful devices for their daily tasks. With the retail industry being part and parcel of smart speaker integration, this short paper focuses on analyzing thei

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腐蚀

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Performance Evaluation Between HarperDB, Mongo DB and PostgreSQLments, for instance, performance and consistency, more and more systems are adapting to the specificities. The existing relational database management system (RDBMS)’s processing of massive data has become an issue because these databases do not deal with a massive amount of data. NoSQL is a databas

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How Much Are Our Customers Worth? Investigating the Ease of Use and Usefulness of Data Coopetition fcustomer lifetime value computing tool. The qualitative interviews revealed identifiable and actionable indications of the need for a data ecosystem that should enable the cooperative sharing of data for customer value calculations.

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Impact of Personal and Contextual Factors on Food Decision-Makingrnment organizations as well as an increasing number of food companies are interested in motivating healthy dietary habits. However, it turns out to be a complicated task due to the high number of internal and external factors involved that must be taken into account when considering a marketing str