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Titlebook: Marketing and Smart Technologies; Proceedings of ICMar José Luís Reis,Marisa Del Rio Araujo,José Paulo Ma Conference proceedings 2024 The E

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Impact of Personal and Contextual Factors on Food Decision-Makingdict both the nutritional value and category of the foods chosen by a given individual. The results suggest that variables such as personality, satisfaction, or productivity may help to predict the nutritional characteristics of food choices.
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Hector F. Gomez A,Mg. Bolívar Villalta Jadan,Olivia Altamirano Guerrero,Alex Criollo Rodriguez
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The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term And the consequent argument of trust in AI applications. Findings differ according to the investigated target groups: regions and policymakers, AI developers, and companies. Nevertheless, common learnings point to a strong focus on change management and collaboration with regional institutions to get
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Creating a Well-being Index for a Company Using Customer Sentiment Analysis know the “image” of the hotel to customers, according to the opinion elements identified by the system, which can help to reduce risks, identify emerging trends, and contribute to increased revenue or adjust hotel marketing actions.
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Alexa, Give Me a Hand…On GenZ’ Smart Speaker Acceptance in a Retail Environmentn the usage intention of smart speakers in a retail environment. This study sheds light onto the perceived barriers to using voice assistants during their shopping journey. It also identifies both strong and pain points that retailers should focus on in order to establish valuable customer relations
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Human Talent Management to Increase Productivity: Case Study EQUATOROSES EQRhe work performance evaluation: adaptation (15%), responsibility (16%) and knowledge, skill and attitude (18%). The data will allow the company to propose the implementation of total, group, and individual intervention plans depending on the identified findings.
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Impact of SARS-COV2 on University Students. A Socio-economic Resilience and Emotional Intelligence Ata-Mood Scale (TMMS-24) by combining an exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) model. The influence of emotional intelligence of Ecuadorian university students on resilience and academic performance in the context of SARS-COV-2 is analyzed using structural equation
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Kappa Matching Groups to Remove Subjectivity from Experimental Observationssters. That even responded to the dominating emotion, a centroid that appears to control the type of subjective judgments made or the start of them when categorizing the emotion. In this experiment, the neutral feeling served as the beginning point, and it appeared to command the kappa coincidences,
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