| 书目名称 | Marketing and Smart Technologies |
| 副标题 | Proceedings of ICMar |
| 编辑 | José Luís Reis,Marisa Del Rio Araujo,José Paulo Ma |
| 视频video | http://file.papertrans.cn/625/624397/624397.mp4 |
| 概述 | Discusses smart technologies for effective solutions in business and marketing.Presents the outcomes of the ICMarkTech 2022 conference, held during 1 – 3 December 2022.Serves as a reference resource f |
| 丛书名称 | Smart Innovation, Systems and Technologies |
| 图书封面 |  |
| 描述 | This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. |
| 出版日期 | Conference proceedings 2024 |
| 关键词 | Artificial Intelligence; Virtual and Augmented Reality; Data Mining; Big Data; Marketing Data Science; Ge |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-99-0333-7 |
| isbn_softcover | 978-981-99-0335-1 |
| isbn_ebook | 978-981-99-0333-7Series ISSN 2190-3018 Series E-ISSN 2190-3026 |
| issn_series | 2190-3018 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
|Archiver|手机版|小黑屋|
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