| 书目名称 | Marketing Research |
| 编辑 | Chris West |
| 视频video | |
| 概述 | Covers theory and practice, but concentrates on the actual techniques. Student centred approach with activities and exercises to test learning and understanding. The author is a practising market rese |
| 丛书名称 | Professional Masters (Business) |
| 图书封面 |  |
| 描述 | .Marketing Research. brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection. |
| 出版日期 | Textbook 1999Latest edition |
| 关键词 | data analysis; market research; marketing |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-14681-9 |
| copyright | Macmillan Publishers Limited 1999 |
发表于 2025-3-21 16:12:14
