Titlebook: Marketing Research; Chris West Textbook 1999Latest edition Macmillan Publishers Limited 1999 data analysis.market research.marketing

铁砧

ng and understanding. The author is a practising market rese.Marketing Research. brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.

fluoroscopy

Textbook 1999Latest edition.Marketing Research. brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.

外观

https://doi.org/10.1007/978-1-349-14681-9data analysis; market research; marketing

净礼

Knowledge-based Marketing,. Other things being equal, good knowledge will result in good decisions and poor or inadequate knowledge will lead to bad decisions. Market research is the process by which companies acquire knowledge of the market places in which they operate, or would like to operate, in order to provide a firm foundation for marketing decisions.