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Titlebook: Marketing Opportunities and Challenges in a Changing Global Marketplace; Proceedings of the 2 Shuang Wu,Felipe Pantoja,Nina Krey Conference

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Edward L. Nowlin,Claas Christian Germelmann,Sahar Karimi,Nawar N. Chaker,David M. Houghton,Doug WalkInformations- und Kommunikationsbedürfnisse des Menschen erfolgen. Dies geschieht durch geeignete Gestaltung der Mensch-Maschine-Schnittstellen — also jener Systeme, die zwischen Mensch und Maschine die Informationsübermittlung in beiden Richtungen besorgen. In Japan wird übrigens der Begriff Human
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Marketing Opportunities and Challenges in a Changing Global MarketplaceProceedings of the 2
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Mark Bender,Veronika Ponomarenko,Hao Wang,Khalia Jenkins,Donna Davis
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Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear E link between customer engagement (CE) and customer sharing behaviours across the USA and China. This study draws upon the perspective of CE to investigate how the customer–brand relationship within the OBC affects sharing behavioural intentions under different levels of perceived OBC interactivity
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Between a Banker and a Barbie: The Illusions of Social Media: An Abstract,r future career, students regularly project their current student identities on various social platforms. Despite the rapid increase, potential impact of social media and high tendency of younger people to use social media, this area lacks in empirically driven theory (Benson et al. 2014)..This stud
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A Longitudinal Review of Models in Marketing Research: An Abstract,ve marketing journals from 1990 to 2017: . (JM), . (JMR), . (JCR), . (MS), and . (JAMS). Three independent researchers classified articles by their content (conceptual, quantitative, qualitative, and mixed), type of data source (experiment, survey, and observation), type of model (choice, hazard, pa
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Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Conpanies have to find out new ways to reach consumers, whereas consumers, in the current environment, could serve as collaborators, communicators, or competitors according to their interests (Prahalad and Ramaswamy 2009). Therefore, customer value co-creation concept is adopted because it is a path to
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