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Titlebook: Marketing Innovations in the Automotive Industry; Meeting the Challeng Elena Candelo Book 2019 Springer Nature Switzerland AG 2019 Automoti

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发表于 2025-3-21 16:46:22 | 显示全部楼层 |阅读模式
书目名称Marketing Innovations in the Automotive Industry
副标题Meeting the Challeng
编辑Elena Candelo
视频video
概述Proposes the need for innovative marketing strategies within the car industry in response to the digital revolution.Identifies emerging challenges and choices.Highlights lessons from a detailed histor
丛书名称International Series in Advanced Management Studies
图书封面Titlebook: Marketing Innovations in the Automotive Industry; Meeting the Challeng Elena Candelo Book 2019 Springer Nature Switzerland AG 2019 Automoti
描述This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors..
出版日期Book 2019
关键词Automotive industry; Car industry; Marketing strategy evolution; Innovation management; Digital innovati
版次1
doihttps://doi.org/10.1007/978-3-030-15999-3
isbn_ebook978-3-030-15999-3Series ISSN 2366-8814 Series E-ISSN 2366-8822
issn_series 2366-8814
copyrightSpringer Nature Switzerland AG 2019
The information of publication is updating

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发表于 2025-3-21 23:13:23 | 显示全部楼层
Elena Candelo interest, to enhance its performance for the high-dimensional numerical functions while still preserving the simplicity of its algorithmic framework. Instead of resorting to complicated parameter adaptation schemes or incorporating additional local search methods, we present a simple strategy where
发表于 2025-3-22 01:12:45 | 显示全部楼层
Elena Candelo interest, to enhance its performance for the high-dimensional numerical functions while still preserving the simplicity of its algorithmic framework. Instead of resorting to complicated parameter adaptation schemes or incorporating additional local search methods, we present a simple strategy where
发表于 2025-3-22 07:45:56 | 显示全部楼层
ion introduces significant opportunities and challenges for ecosystem management. In 1999, for example, the Australian Museum launched a research project premised as an attempt to determine whether or not the thylacine, an iconic Australian marsupial that disappeared in 1936, could be brought back v
发表于 2025-3-22 09:16:32 | 显示全部楼层
Elena Candelofilled a stream of small graph-lined pocket notebooks with jottings about heredity in relation to subjects as diverse as domesticated poultry, hysteria, cabbage root maggots, and albinos. A halting speaker, and a thin-skinned, reserved man, he nonetheless managed to secure the single largest endowme
发表于 2025-3-22 13:57:16 | 显示全部楼层
Elena Candeloetical, and deeply personal. At the time, Millia was in her midtwenties, had renamed herself “Billy,” was divorced, and was contemplating her second marriage. She lived in Greenwich Village, New York, with a collection of progressive theatre artists, and made her somewhat erratic living designing co
发表于 2025-3-22 19:16:33 | 显示全部楼层
Elena Candeloik. Dabei haben wir im Interesse von Lesbarkeit und Schulnähe nicht immer Vollständigkeit der Darlegung angestrebt. Das Buch "Mengen - Relationen - Funktionen" wendet sich vorrangig so­ wohl an künftige als auch an bereits unterrichtende Lehrerinnen und Lehrer für Mathe­ matik. Mengen, Relationen un
发表于 2025-3-23 00:57:02 | 显示全部楼层
The Pioneers: Racing as the Main Sales Promotion Toolthe U.S. that mass production was developed as the main constituent of mass marketing. Indeed, at the beginning of the following century, the U.S. became the foremost manufacturer, primarily thanks to the work of Ford, who introduced the Model T into the market in 1908. In both Europe and the U.S.,
发表于 2025-3-23 03:36:35 | 显示全部楼层
The First Paradigm: Mass Production and Mass Marketinga means of transport affordable by the masses was enormous. Prices could be kept down by producing large volumes of identical cars, to take advantage of economies of scale and reduce product costs per unit. Mass production and mass marketing were born. With regard to marketing, Ford assumed that wha
发表于 2025-3-23 06:47:12 | 显示全部楼层
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