Titlebook: Marketing Innovations in the Automotive Industry; Meeting the Challeng Elena Candelo Book 2019 Springer Nature Switzerland AG 2019 Automoti

BUOY

dendrites

Is Disruption Taking Apart the Carmakers’ World?re well. In the digital era, it is often used both when a company is well-managed but fails, and when it fails because it is badly managed. In the car industry potential disruption is generated by the combined effect of more digital technologies, platforms (Uber, Lyft, Didi), electromobility (Tesla)

Nutrient

吸引力

The First Paradigm: Mass Production and Mass Marketingderstand that the rules for success were changing and to adapt his marketing strategies to the changes in consumers’ buying behaviour. Consumers were waiting for up-to-date models. He was so convinced of his choices that he persisted in using outdated production and marketing strategies. While other

poliosis

凌辱

The 1930s: Europe Behind in Marketing Strategiessign continuity by a single producer, and of a relentless search for beauty and diversity in terms of the visual. In those years, the main factors that influenced marketing were the emergence of new technologies, economic development (growing average income per capita), and the beginnings of mass co

彻底明白

Back from the Brink: Europe’s Surprisingly Strong Recoverymage; and the means to achieve low production costs through greater economies of scale. In the mid-1950s, two differences in the marketing strategies of European carmakers began to surface: (1) a national identity that would gradually disappear after the Treaty of Rome (1960); and (2) strong differe

SPASM

sleep-spindles

Lessons from the Japanese: The Third Paradigma significant ability in a competition in which time to market constituted an important advantage. The new Japanese production system had a major impact. It marked a radical new approach to the manufacturing process and created a paradigm shift in automotive manufacturing worldwide. In terms of mark

intellect