Titlebook: Marketing Brands in Africa; Perspectives on the Samuelson Appau Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive

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Book 2021nsumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. .Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa. . .

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Samuel K. BonsucQueen, Runa Islam, Mark Leckey and Elizabeth Price are of a generation that has lived through the transition from analogue to digital. Their emphasis on the nuances of intermediality indicates the extent to which we remember through media..978-3-030-47398-3978-3-030-47396-9Series ISSN 2523-7527 Series E-ISSN 2523-7535

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Marian MakkarcQueen, Runa Islam, Mark Leckey and Elizabeth Price are of a generation that has lived through the transition from analogue to digital. Their emphasis on the nuances of intermediality indicates the extent to which we remember through media..978-3-030-47398-3978-3-030-47396-9Series ISSN 2523-7527 Series E-ISSN 2523-7535

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Palgrave Studies of Marketing in Emerging Economieshttp://image.papertrans.cn/m/image/624330.jpg

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https://doi.org/10.1007/978-3-030-77204-8Brand Management; Marketing Strategy; African Brands; Consumer; International Business

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On the Practice and Theory of Marketing Brands in Africa,n Africa—Perspectives on the Evolution of Branding in an Emerging Market, the editor explains why we should study branding in Africa. The chapter also provides a summary of the chapters in this edited volume.