| 书目名称 | Marketing Brands in Africa | | 副标题 | Perspectives on the | | 编辑 | Samuelson Appau | | 视频video | | | 概述 | Offers insights on specific industries including the oil and gas industry, tourism, and higher education.Examines the historical evolution of branding as a business practice in Africa.Discusses how gl | | 丛书名称 | Palgrave Studies of Marketing in Emerging Economies | | 图书封面 |  | | 描述 | This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches..With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. .Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa. . . | | 出版日期 | Book 2021 | | 关键词 | Brand Management; Marketing Strategy; African Brands; Consumer; International Business | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-77204-8 | | isbn_softcover | 978-3-030-77206-2 | | isbn_ebook | 978-3-030-77204-8Series ISSN 2730-5554 Series E-ISSN 2730-5562 | | issn_series | 2730-5554 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
The information of publication is updating
|
|
发表于 2025-3-21 18:28:41
