Titlebook: Marketing 2.0; Strategies for Close Gerald Corbae,Jakob B. Jensen,Dirk Schneider Book 2003 Springer-Verlag Berlin Heidelberg 2003 Customer

婚姻生活

The Unknown Customer even half the story. Although factors such as age, wealth, and family status can partly explain people’s needs and buying behaviors, we can learn much more by understanding what makes us individuals — our value system including rational and emotional values.

反话

薄膜

Disruptive Technologies Are Changing Our Everyday Livesn services. Voice and data transmission technologies in different parts of the world continue to race against each other, while consumers experiment with GPRS, MP3, Bluetooth and the like. For this reason, marketers have to understand the most important trends in the coming years to develop effective marketing plans integrating these technologies.

Geyser

Customer Experience — Holistic Brand Management integrated, strategic view of brand management that is focused on improving the customer’s total experience. Therefore holistic brand management is about the . a customer has with a company’s products or services. It is about enticing customers and gaining their trust.

Servile

978-3-642-05551-5Springer-Verlag Berlin Heidelberg 2003

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Channel — Multi-channel MarketingTomorrow’s customers will expect access to products and services on their terms. Consequently, marketing, sales and customer service must be capable of connecting with the customer through many different channels and contact points. Multichannel marketing is a complex task with valuable rewards for companies that manage it correctly.