| 书目名称 | Marketing 2.0 |
| 副标题 | Strategies for Close |
| 编辑 | Gerald Corbae,Jakob B. Jensen,Dirk Schneider |
| 视频video | |
| 概述 | Selected case studies from all over the world.A concentrated and highly knowledgeable strategic compass for a new marketing world.Ideas and insights for senior managers and marketing executives, regar |
| 图书封面 |  |
| 描述 | .The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world. . |
| 出版日期 | Book 2003 |
| 关键词 | Customer Relationship Marketing; Multi-channel Marketing; Real-time Marketing; Strategic Brand Manageme |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-540-24783-8 |
| isbn_softcover | 978-3-642-05551-5 |
| isbn_ebook | 978-3-540-24783-8 |
| copyright | Springer-Verlag Berlin Heidelberg 2003 |
发表于 2025-3-21 18:57:13
