Titlebook: Market Orientation in Food and Agriculture; Klaus G. Grunert,Hanne Hartvig Larsen,Allan Baadsg Book 1996 Kluwer Academic Publishers 1996 I

FISC

inquisitive

Book 1996Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk­ nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects be

Angioplasty

漂白

Analysing Distributors at the Organisational Leveletailers varies between countries, product categories, and retail groups, of course, but in general, the scope and scale of variables controlled by retailers has increased remarkably over the last decades.

追踪

A Framework for Understanding Market Responsivenessr, etc.) and consumers (food related lifestyle, value perception, satisfaction, etc.). The concept of ‘intelligence’ implies that data are not only collected and analysed, but also turned into information and used in decision-making.

裂隙

Long-Term Development of Firm and Industryd medium term. It was argued that most food producers (at least in Denmark) could probably gain a competitive advantage, and thus profitability, by being more market-oriented when developing new products or adapting existing products to new (often geographical) market segments.

打折

Analysing Consumers at the Aggregate Level set the price the consumer is willing to pay at 100, then this is what all the actors throughout the food chain have to divide among themselves (figure 3.1). As a rule, who gets what will be related to how much the various actors have contributed to the overall value creation process.

corn732

gimmick

爱好

Book 1996 Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to condu