Titlebook: Managing the Football World Cup; Stephen Frawley,Daryl Adair Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Limited 2014

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Broadcasting the World Cup,g figures and the values of the TV rights. Before the 2010 World Cup, FIFA measured the cumulative audience. According to these measurements, the 1994 World Cup in the USA had the all-time high audience of 32.1 billion viewers, followed by the 2002 World Cup in Japan/Korea and the 1990 World Cup in

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Ambush Marketing and the Football World Cup,Worldwide sponsorship spending was US$53.1 billion in 2013, compared with US$5.6 billion in 1987. It was projected to be US$55.3 billion in 2014 with a forecast growth rate of 4.1 per cent (IEG, 2014). Sponsorship, as one of the key marketing communication tools, is widely used by companies to incre

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World Cup Stadium Development and Sustainability,l., 2008). Whilst it can be claimed the Olympic Games with its Summer and Winter versions, contested over an array of disciplines every two years, is larger and carries greater significance (Frawley & Adair, 2013), it is arguable that no other global sporting event reaches the fervour generated by t

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Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites, and the skies above venues), including the creation of so-called ‘clean zones’ in which the event host is given exclusive use of what was previously public space.. Sport mega-events have also involved the creation of temporary spaces — public viewing areas (PVAs) — which are spectator spaces with h

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Managing Security at the World Cup,y challenges and escalating security expectations, we consider why World Cup security transformations have occurred and their consequences. The security approach taken to protect the World Cup differs from standard FIFA football matches as the risks are far higher. As Jennings and Lodge (2009) have

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,An Evaluation of the FIFA Governance Reform Process of 2011–2013,he governance reform process that he had initiated two years earlier had come to a close: ‘We have been through a difficult time. It has been a test for football and those who lead it. As your captain, I can say we have weathered the storm’ (Robinson, 2013). Blatter used the same nautical metaphor t

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