书目名称 | Managing the Football World Cup |
编辑 | Stephen Frawley,Daryl Adair |
视频video | |
图书封面 |  |
描述 | Managing the Football World Cup explores areas often overlooked by project management and business studies researchers. Therefore considering the global impact of the Football World Cup it is time for a detailed examination of the planning, organization, management, implementation and related commercial features of this mega-sport event. |
出版日期 | Book 2014 |
关键词 | business; management; Manager; marketing; organization; planning; project management; sustainability |
版次 | 1 |
doi | https://doi.org/10.1057/9781137373687 |
isbn_softcover | 978-1-349-47670-1 |
isbn_ebook | 978-1-137-37368-7 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 |