| 书目名称 | Managing the Football World Cup |
| 编辑 | Stephen Frawley,Daryl Adair |
| 视频video | http://file.papertrans.cn/624/623295/623295.mp4 |
| 图书封面 |  |
| 描述 | Managing the Football World Cup explores areas often overlooked by project management and business studies researchers. Therefore considering the global impact of the Football World Cup it is time for a detailed examination of the planning, organization, management, implementation and related commercial features of this mega-sport event. |
| 出版日期 | Book 2014 |
| 关键词 | business; management; Manager; marketing; organization; planning; project management; sustainability |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137373687 |
| isbn_softcover | 978-1-349-47670-1 |
| isbn_ebook | 978-1-137-37368-7 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 |