Titlebook: Managing the Digital Transformation; A Guide to Successfu Thomas Hess Book 20221st edition The Editor(s) (if applicable) and The Author(s),

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Welcome to the Digital Business World,Digital disruption, Industry 4.0, Social Media Marketing—one could almost endlessly extend the list of terms and concepts used in the context of digital transformation. This chapter should bring some order to the hardly comprehensible set of terms. The two central features of digital transformation are to be worked out.

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Changing Value Creation Structures through Digital Transformation,Digitalization can change products and services, the customer interface, business processes or the business model. In most cases, such innovations come into a company through projects. The question therefore arises as to how such original transformation projects should be designed, where they should start and how to proceed in the concrete case.

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Challenge of Digital Transformation,IT landscape and corporate culture be prepared so that the actual digitalization projects are successful? Isn’t a transformation strategy ultimately just a classic IT strategy? What is actually a digitalization project? This chapter presents the three-layer model of digital transformation.

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Book 20221st edition the most diverse fields, from procurement to sales and from organisation to strategy development. This task requires the commitment of every company management and cannot simply be delegated. This book aims to help managers and entrepreneurs to set up structures in their organisation that allow the

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Defining Transformation Governance,the digital transformation of a company—is this the task of the IT department or perhaps that of a new Chief Digital Officer? When do digital business areas make sense? This chapter wants to provide the first answers to these questions.

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articular the role of start-ups for the digital transformation, the design of the so-called Digital Innovation Units and the role of the CDO. Secondly, the design and management of digitisation projects is c978-3-658-38424-1