| 书目名称 | Managing the Digital Transformation |
| 副标题 | A Guide to Successfu |
| 编辑 | Thomas Hess |
| 视频video | |
| 概述 | A guide for companies on the right way to deal with digital transformation.Close reference to the latest scientific findings.A simple framework of management tasks (MDT framework) provides guidance |
| 图书封面 |  |
| 描述 | .Digitisation and digital transformation are not only a topic of the media, but are also taking place in companies. The digital transformation affects the most diverse fields, from procurement to sales and from organisation to strategy development. This task requires the commitment of every company management and cannot simply be delegated. This book aims to help managers and entrepreneurs to set up structures in their organisation that allow them to approach the digital transformation systematically. The topics covered range from the configuration of digitisation strategies and new management roles such as the Chief Digital Officer to the importance of IT infrastructures, HR management and corporate culture as enablers of digital transformation. A simple framework serves as an orientation framework that structures the management tasks and clearly summarises the various concepts and instruments..In the 2nd revised and expanded edition, the focus is on organisational aspects, inparticular the role of start-ups for the digital transformation, the design of the so-called Digital Innovation Units and the role of the CDO. Secondly, the design and management of digitisation projects is c |
| 出版日期 | Book 20221st edition |
| 关键词 | Book Digital Transformation Management; Book Digitalisation Management; Management Tasks Digitalisatio |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-38424-1 |
| isbn_ebook | 978-3-658-38424-1 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
发表于 2025-3-21 19:42:09
