| 书目名称 | Managing Media Businesses |
| 副标题 | A Game Plan to Navig |
| 编辑 | Mike Rosenberg,Philip H. Seager |
| 视频video | |
| 概述 | Rigorously road tested content from leading experts in front of practising managers.Illustrated with stories and interviews from leading industry players.Covers all major aspects of managing media bus |
| 图书封面 |  |
| 描述 | .This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry..Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years’ time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably..Your answers to these questions that vex your media or entertainment business will depend on your frame – a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames need to be broken if you are to survive in times of such rapid change.. .This book is based on IESE’s Advanced Management Program in Media & Entertainment, which IESE Business School has been running in New York and Los Angeles since 2011. It combines contributions from leading professor |
| 出版日期 | Book 2017 |
| 关键词 | Media management; Business strategy; Disruption; Competitive advantage; Media business |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-52021-6 |
| isbn_softcover | 978-3-319-84798-6 |
| isbn_ebook | 978-3-319-52021-6 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2017 |
发表于 2025-3-21 19:02:52
