Titlebook: Managing Media Businesses; A Game Plan to Navig Mike Rosenberg,Philip H. Seager Book 2017 The Editor(s) (if applicable) and The Author(s) 2

Myocyte

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Cryptic

The Big Picture: Four Trends That Change Everything,Britain decided to cease its print publication after 30 years and go completely digital in a bid to meet the real needs of modern readers and “ensure a sustainable and profitable future,” according to the paper’s owners. With the writing on the wall for much of the media and entertainment industry a

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Strategy: The Soul of Your Business,t of the businesses Hearst was in did not even exist or were not part of the company when he started in 1979. “One of the things you have to realize and recognize,” he told a Media AMP Leadership Forum in New York City, “is that this change is accelerating. When somebody says to you, ‘That’s going t

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Allure

Marketing in a New Media World,nfotainment? It depends on whether you perceive marketing as a wall or frontier. The big studio structure certainly throws up plenty of walls, but there are also plenty of new frontiers. This chapter introduces several key marketing concepts and shows how media and entertainment executives might use

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,The Digital Economy: It’s Not the Technology, It’s the Business Model, Stupid!, every way we work today. Media and entertainment executives will be familiar with most of them. The focus of this chapter is on understanding the underlying business models and ecosystems on which today’s digital revolution is being built. It discusses some of the key trends in online business and