Titlebook: Managing Business Interfaces; Marketing and Engine Amiya K. Chakravarty,Jehoshua Eliashberg Book 2004 Springer-Verlag US 2004 Import.Japane

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Leisureliness

The Marketing/Manufacturing Interface: Strategic Issuescturing; and price-promotion policy, forecasting and market intelligence in marketing. These topics are discussed in the context of case examples, which illustrate problems that can arise when interactions are not recognized.

有权

0923-6716 in leading edge research related to new product development, supply chain management, e-business operations, and field studies. .978-0-387-24378-8978-0-387-25002-1Series ISSN 0923-6716 Series E-ISSN 2199-1057

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Demand Modeling in Product Line Trimming: Substitutability and Variability to examine various product portfolios. We compare the mean and the variance of the sales associated with two basic strategies: trimming and no trimming. Our results provide insight into when and which products could be trimmed.

CRATE

Priapism

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Collaboration in E-Business: Technology and Strategyon include, access, data sharing, application sharing, process sharing, and free-form interaction. In this chapter we discuss (1) how collaboration creates value in different business contexts with different strategic implications, (2) how online technologies facilitate collaboration, (3) how an opt

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Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing,ion, this facility also performs additional operations on the core product to develop custom-tailored products. Under the second core product option, customization of the core product takes place in facilities located in both countries. The other six options are characterized by standardization/cust

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Book 2004s interfaces. Through eleven invited chapters, it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies. .