Titlebook: Managing Business Interfaces; Marketing and Engine Amiya K. Chakravarty,Jehoshua Eliashberg Book 2004 Springer-Verlag US 2004 Import.Japane

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Investment in Facility Flexibility for Early Market Entry Under Competitive Uncertaintychallenges to traditional high-volume manufacturers. Such firms rely on dedicated facilities to manufacture standard, low-cost products with long life cycles. The nature of dedicated technology, however, restricts the firms from rapidly exiting obsolete markets and entering new ones..A model is intr

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Demand Modeling in Product Line Trimming: Substitutability and Variabilitycts increases, the average sale of products can decrease. Due to cannibalization, the sales of some products may even drop below a threshold that makes them unprofitable. This has spurred some firms to remove these under-performing products from their product lines. This ad-hoc “trim the lame duck”

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Coordinated Pricing and Production/Procurement Decisions: A Reviewfluences demands, and production/procurement decisions, which determine the cost of satisfying those demands. In this chapter, we provide a comprehensive review of analytical models on this topic, focusing on models in which external demand is price-sensitive. We review models in both continuous and

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Pricing Internet Serviceseen by engineers as an essential tool for controlling network congestion. Thus, the pricing of Internet service lies at the interface of marketing and engineering. From this perspective we present a review of the major proposals for pricing Internet service. Topics include: Smart Market, Paris Metr