Titlebook: Management der Internationalisierung; Festschrift für Prof Stefan Schmid Book 2009 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wies

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ctory; it drew attention to the need for managers to relate the concepts of ‘purpose’ and ‘missions’ to strategy, culture and leadership. In the years since, purpose and missions have become business imperatives – not only in terms of remaining competitive but as core in the attempts to have a susta

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Werner Kirsch,Tobias Ponnctory; it drew attention to the need for managers to relate the concepts of ‘purpose’ and ‘missions’ to strategy, culture and leadership. In the years since, purpose and missions have become business imperatives – not only in terms of remaining competitive but as core in the attempts to have a susta

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Joachim Zentes,Hanna Schramm-Klein,Dirk Morschetts a practical, four-pronged approach to successful management, drawing on the authors’ combined research, consulting and managerial experience in more than twenty countries. Once a manager gets the four main ingredients right – (1) getting things under control; (2) establishing expectations; (3) run

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Joachim Bueschken,Matthias Loetzer,Andrea Ziegleraher äußerst wichtig zu wissen, worin sich starke und schwache Marken unterscheiden. Zu den wesentlichen Merkmalen einer starken Marke zählt ein treuer Kundenstamm. Allerdings sind bei der empirischen Erforschung der Einflussfaktoren auf die Markentreue vor allem für Handelsunternehmen erhebliche Lü

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