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Titlebook: Let‘s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era; Proceedings of the 2 Michael W. Obal,Nina Krey,Christian Bushardt

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发表于 2025-3-21 16:12:39 | 显示全部楼层 |阅读模式
书目名称Let‘s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
副标题Proceedings of the 2
编辑Michael W. Obal,Nina Krey,Christian Bushardt
视频video
概述Includes the full proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference.Identifies novel marketing ideas and explores the "engagement era" of marketing.Includes contributions re
丛书名称Developments in Marketing Science: Proceedings of the Academy of Marketing Science
图书封面Titlebook: Let‘s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era; Proceedings of the 2 Michael W. Obal,Nina Krey,Christian Bushardt
描述.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science..This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled .Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era.. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others..
出版日期Conference proceedings 2016
关键词Academy of Marketing Science; Customer Behavior; Marketing Engagement; Marketing Strategy; Quantitative
版次1
doihttps://doi.org/10.1007/978-3-319-11815-4
isbn_softcover978-3-319-79173-9
isbn_ebook978-3-319-11815-4Series ISSN 2363-6165 Series E-ISSN 2363-6173
issn_series 2363-6165
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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发表于 2025-3-21 22:57:37 | 显示全部楼层
2363-6165 the "engagement era" of marketing.Includes contributions re.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members
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An Interactive Session with Top Reviewers,level) journals, for reviewers are the “first line of defense” against poor scholarship appearing in print. (As humans, we prefer to review well-written, insightful manuscripts that we can help polish to a publishable form. Hopefully this session will get all of us closer to our preferences.)
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Developing a Brand Talkativeness Scale,about brands. Previous research on consumers’ use of brand names in everyday conversations focuses predominantly on either the acquisition of brand information prior to own purchase decisions or the dissemination of brand information to benefit other consumers’ decision-making (i.e. word-of-mouth/e-word-of-mouth) (e.g. Henning-Thurau et al. 2004).
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ng the major disasters of large scale that may affect the natural environment as well as urban areas, often causing massive destruction, loss of property, or even fatalities worldwide. Developing tools that are effective for disaster management is imperative to monitor and mitigate their effect. Sat
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Anne L. Roggeveeneasonal and pandemic influenza outbreaks from a spatiotemporal perspective. We believe that combining travel data with epidemiological data is the first step to develop a tool to predict future epidemics and better understand the effects that these outbreaks have on societal functions over time. Rea
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Curtis P. Haugtvedt grades of masonry buildings by European Macroseismic Scale-98 and the application of geoinformation methods towards 3D mapping and damage assessment after a catastrophic earthquake event. We explore the synergistic exploitation of a Real Time Kinematics system, terrestrial photogrammetry, Unmanned
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Madhu Viswanathans well. To monitor the flood extent, aerial monitoring approach is considered as one of the best measures. Compared to space borne remote sensing, aerial platforms are more reliable in obtaining real time data with higher spatial resolution. Among the obstacles in using space borne remote sensing ap
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