Titlebook: Let‘s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era; Proceedings of the 2 Michael W. Obal,Nina Krey,Christian Bushardt

小歌剧

An Examination of Cultural Influences in Green Environmental Behaviour in India and the United Statonmental sustainable behaviors. This research contributes to the literature by investigating some cultural antecedents of environmental concerns and pro-environmental behavior in two different, somewhat dichotomous cultures. Our proposed model suggests that cultural differences measured at the indiv

连锁,连串

palette

abject

The Impact of Comparative Affective States on Online Brand Perceptions: The Moderating Role of Cultlliot and Fowell 2000; Lim et al. 2008), there is little systematic research to date that examines affective states as a whole in the online environment. This study builds on the recent work by Christodoulides et al. (2013), which identifies comparative (online/offline) affective states as an approp

reperfusion

https://doi.org/10.1007/978-3-319-11815-4Academy of Marketing Science; Customer Behavior; Marketing Engagement; Marketing Strategy; Quantitative

Glaci冰

978-3-319-79173-9The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

Expediency

Let‘s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era978-3-319-11815-4Series ISSN 2363-6165 Series E-ISSN 2363-6173

Inkling

不近人情

恩惠

Developments in Marketing Science: Proceedings of the Academy of Marketing Sciencehttp://image.papertrans.cn/l/image/585288.jpg