| 书目名称 | Leading Pharmaceutical Innovation |
| 副标题 | Trends and Drivers f |
| 编辑 | Oliver Gassmann,Gerrit Reepmeyer,Maximilian Zedtwi |
| 视频video | |
| 概述 | The book is based on the three most important challenges in pharmaceutical innovation: productivity dilemma, new technology trends, globalization and outsourcing.Due to the CTO-roundtable with 14 sele |
| 图书封面 |  |
| 描述 | Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia. |
| 出版日期 | Book 20082nd edition |
| 关键词 | Drug Discovery; Forschung & Entwicklung; Globalization; Innovation Management; Pharmaceuticals; Productiv |
| 版次 | 2 |
| doi | https://doi.org/10.1007/978-3-540-77636-9 |
| isbn_ebook | 978-3-540-77636-9 |
| copyright | Springer-Verlag Berlin Heidelberg 2008 |
发表于 2025-3-21 16:08:43
