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Titlebook: Internationalisation Strategies; George Chryssochoidis (Lecturer in Marketing),Carl Book 1997 Macmillan Publishers Limited 1997 business.c

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Global Integration: Changing Bilateral Trade and Investment Relations between Canada and the UKignificant role in international business activity. Typically nationally constrained industries, those comprising ‘the service sector’ in particular, have as a result of liberalisation and deregulation opened up to international competition, further fuelling changes in international competitive activity, and adding to competitive intensity.
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Industrial Restructuring and the Control of ‘Concentrations’ in the European Marketopolies within the control of competition rules and Articles 92–94 allow the European Commission power to restrict state aids. These powers have been applied more rigorously as the barriers to trade have been dismantled. For excellent general reviews of European competition policy see, for example, Swann (1992), and George and Jacquemin (1990).
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Introductionrnational business, although having such a strategy does not necessarily imply that the firm should aim ultimately to become a foreign direct investor (that is, a multinational enterprise), although many firms will indeed attain this state.
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The Impact of Strategic Choice on the Internationalisation of the Firm987). The ‘stages theory of internationalisation’ proposes that these options are chosen in a linear sequence in that firms initially export, then establish a sales subsidiary and only when they have built up knowledge and experience do they invest directly.
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Internationalisation of Service Firms: Strategic Considerations firms have had significant historical importance in international trade and national development. Today, there is an increasing attention on service firms, which can be explained by the growing importance service industries have in industrialised countries.
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A Study of EC Firms’ Choice of Entry Mode into the Chinese Market: Licensing or Joint Ventures?or many years. At the same time, Western firms have shown great interest in securing a profitable share of what is potentially the world’s largest consumer market (of over one billion people). As a result, the trade and economic relations between China and Western countries have been greatly enhanced during the past decade.
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