| 书目名称 | Internationalisation Strategies |
| 编辑 | George Chryssochoidis (Lecturer in Marketing),Carl |
| 视频video | http://file.papertrans.cn/477/476444/476444.mp4 |
| 丛书名称 | The Academy of International Business |
| 图书封面 |  |
| 描述 | This volume, published in association with the UK chapter of the Academy of International Business , again contains a number of contributions from leading academics. The book looks at the environmental influences on internationalisation and considers the strategic options available to firms. |
| 出版日期 | Book 1997 |
| 关键词 | business; competitiveness; environment; foreign direct investment; franchising; integration; International |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-25353-1 |
| isbn_ebook | 978-1-349-25353-1Series ISSN 2662-1223 Series E-ISSN 2662-1231 |
| issn_series | 2662-1223 |
| copyright | Macmillan Publishers Limited 1997 |