书目名称 | Internationalisation Strategies |
编辑 | George Chryssochoidis (Lecturer in Marketing),Carl |
视频video | |
丛书名称 | The Academy of International Business |
图书封面 |  |
描述 | This volume, published in association with the UK chapter of the Academy of International Business , again contains a number of contributions from leading academics. The book looks at the environmental influences on internationalisation and considers the strategic options available to firms. |
出版日期 | Book 1997 |
关键词 | business; competitiveness; environment; foreign direct investment; franchising; integration; International |
版次 | 1 |
doi | https://doi.org/10.1007/978-1-349-25353-1 |
isbn_ebook | 978-1-349-25353-1Series ISSN 2662-1223 Series E-ISSN 2662-1231 |
issn_series | 2662-1223 |
copyright | Macmillan Publishers Limited 1997 |